Bringing research to management practice

Abstract

Businesses and other organizations exist to create value. We as
management scholars also exist to create value by bringing research to
practice. Value creation for, whom? Value for customers, owners, partners
and the society at large. The old way is understanding value as embedded in
units of output - goods and services, while the emerging view understand
value as cocreated among collaborating actors in ecosystems. How can we
as scholars explain value creation in ways that contribute to management
practice? Are we building an Ivory tower by using concepts that are hard
to grasp? How can we create value with our research for management
practice?... to be continued